| Nervous about writing your first e-book?
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| | step, how to go about everything from
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| Never fear. E-books are written in a
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| | home repairs to taxes, to raising her
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| conversational, informative style that's
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| | kids the right way. Give her helpful
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| easy for the reader to understand, and
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| | instructions, and make her day!Fill up
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| easy for you to imitate as you write
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| | your e-book with instructions of all
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| them. Whether it's ten pages about Smart
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| | kinds. Imagine you're writing an e-book
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| Finances, 50 pages on How to Care for
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| | about knitting. This subject begs for
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| Your Cat or 250 pages covering Secrets of
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| | how-to copy! "How to Do a Basic Stitch."
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| the World's Best Yoga Masters, there are
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| | "How to Knit a Scarf."How-to sections can
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| several e-book formats you can write to
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| | be written in numbered steps, but they
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| that are thought-provoking enough to get
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| | don't have to be. It depends on the
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| your words flowing, and flexible enough
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| | topic. Suppose you wanted to write a
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| to make them as long or short as you
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| | basic career guide. One major section of
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| like. Each of these formats is extremely
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| | interest might be, How to Get Along
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| appealing to the readers for its breezy,
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| | Better With Your Boss. You can easily
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| informative style.Format 1: Q & A.
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| | break this up into bits, like so:- Put
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| Question and Answer sections win major
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| | yourself in your boss's shoes
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| popularity points with e-book readers for
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| | - Develop a positive outlook
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| their direct, no-nonsense approach. Pose
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| | - Start thinking of the department's
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| a question, offer an answer. This format
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| | needs instead of just your own
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| is extremely simple to create because
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| | - Consider your own work habits from an
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| right from the get-go, the copywriter is
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| | outsider's viewpoint
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| forced to jump into the mind of the
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| | - Open the lines of communication
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| consumer, isolate his concerns, and then
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| | - Take a problem-solving approachYou
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| offer solutions. Switching perspectives
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| | won't believe how quick and easy it is to
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| is also a great mental exercise that lets
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| | fill in the details for each of these
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| you to see both sides of a situation. Why
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| | major points. If you keep it up, you
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| would you want to do this? If you can
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| | might eventually need your own
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| empathise with the reader, you'll be able
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| | instructions: "How to Stop Writing How-To
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| to answer in a way that keeps his best
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| | Lists!"Format 4: Problem-Solution. The
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| interests in mind... and that makes him
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| | problem-solution format is a lot like Q &
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| happy. If he's happy, he'll keep reading.
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| | A. It's another perspective-switching
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| If he keeps reading, he may ask for more
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| | technique that will sharpen your
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| information like this. And presto, you
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| | knowledge of the reader's needs and wants
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| just landed yourself more writing
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| | while establishing you as the person with
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| work!The style in which you write your
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| | the answers. Let's pretend you're writing
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| questions will of course depend on the
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| | an e-book for a life coach. She plans to
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| subjectmatter. If your topic is a dry
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| | include the e-book as part of her
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| one, write your questions and answers in
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| | coaching kit to help clients achieve more
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| a formal tone. If the theme is light and
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| | in their lives. What are some problems a
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| casual, try a conversational tone, like
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| | life coach's client might face? Stress.
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| this:Q: How do I figure out what
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| | Boredom. Loneliness.Tackle these issues
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| questions to ask? A: That's easy; do some
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| | from the reader's point of view, as
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| web research! There are forums for just
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| | so:Things that Keep Me from Moving
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| about any topic on the internet. Visit
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| | Forward With My Life- I have too much to
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| one or two, and find out what the most
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| | do, and not enough hours to do it all.
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| commonly asked questions are. Let's say
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| | - My job is dull and uninspiring.
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| your e-book is going to be about
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| | - I don't have many friends to keep my
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| quilting. Locate some handicraft or
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| | energy levels up.Each heading will
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| quilting websites, sleuth around the
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| | require a response on your part; a
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| boards for a while, and you might find
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| | paragraph or two where you can expound on
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| someone asking this popular question: How
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| | ways to solve the issues at hand and help
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| do I silkscreen family photos to my
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| | the reader realize that she's not locked
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| quilt? There you go! Real concerns, from
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| | into any situation. Problem-solution
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| real people. Put them in your
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| | formats are inspiring to write to because
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| e-book!Another good way to find questions
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| | they replace negative, self-defeating
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| is to scroll the annals of your mind for
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| | thoughts with positive, energizing ones.
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| real-life situations. Maybe you're
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| | You may find yourself catching the fever
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| writing a book about senior citizen
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| | even as you write them for your clients!
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| retirement homes. Your grandma was in
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| | And that will inspire you to accomplish
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| one, wasn't she? What were her concerns?
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| | even more in your own life.Format 5:
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| How about, "What do I do with all my
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| | Opposing Viewpoints. Opposing viewpoints
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| stuff before I move in?" "What if I don't
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| | is a fun way to play devil's advocate in
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| get along with my roommate?" "How can I
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| | your writing. Take the recent article I
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| ensure that my dietary needs are taken
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| | wrote on Copywriting: "11 Reasons Not to
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| care of?" Train yourself to think like
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| | Hire a Freelance Copywriter (and Why
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| the interested consumer. Once you do
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| | They're All Poor Excuses!)." Throughout
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| this, you won't believe how quickly the
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| | this piece, I set up points that the
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| ideas come.Format 2: Numbered Lists. If
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| | buyer might feel are valid reasons not to
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| you haven't noticed already, this article
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| | hire a writer- and then I "shot each one
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| is written as a Numbered List. Even
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| | down" with solid evidence to the
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| though it's not part of an e-book, it
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| | contrary. Some subheadings I used:Excuse
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| could easily be incorporated into one.
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| | 1. "Why pay someone else when I can do
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| The numbered list will suit your e-book
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| | the writing myself?"
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| quite nicely.People are drawn to lists
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| | Excuse 2. "I know my product/business
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| for several reasons:1) The eye naturally
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| | better than anyone else."
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| wants to scan anything in list format
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| | Excuse 3. "I find it difficult to work
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| from top to bottom.2) Lists provide
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| | with someone in a remote location."This
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| incentive, followed by accomplishment. If
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| | may seem like a sneaky format, in that
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| you're reading along and you come to
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| | you seem to be writing from one point of
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| number eight in a list of 11 items, you
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| | view when actually you favor the
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| know you're 3/4 of the way home! That's
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| | opposite; but it's a quick and effective
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| surely a reason to keep on trucking.3)
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| | way to hook the reader's interest and
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| Lists offer brief resting points that
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| | hold it. People love to argue; why not
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| allow the brain to absorb what it just
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| | create an imaginary debate scenario that
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| read before moving on.Lists are just as
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| | they can relate to! If your e-book is
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| easy to write as they are to read. Let's
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| | meant to persuade and convince people to
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| say you're writing an e-book, How to
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| | try new things, the "opposing viewpoints"
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| Enhance Your Children's Lives. In the
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| | format is a classic way to develop a good
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| e-book is a sub-section, Fun Activities
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| | argument and entice the reader to follow
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| for a Rainy Day. The time comes to write
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| | your lead.Still intimidated about writing
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| it, but you're drawing a total blank.
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| | your own e-book? You shouldn't be!
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| Then you remember the numbered list
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| | Whether you're a wet-behind-the-ears
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| format! It's worth a shot. In one burst,
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| | writer or an old, seasoned pro, writing
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| you scribble:1. Bake cookies
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| | e-books is an easy, fun and lucrative way
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| 2. Paint with watercolors
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| | to develop your credibility on the web as
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| 3. Teach them a new card game
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| | well as broaden your knowledge on a wide
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| 4. Write poetry together
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| | variety of topics. Use these tried and
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| 5. Plant some garden seedsLook at that!
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| | true formats to fill page after page with
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| In less than a minute, you managed to
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| | interesting information written in a
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| come up with 5 intriguing topics that can
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| | friendly, conversational tone. Master the
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| be developed at great length. And what's
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| | art of great e-book writing! It will win
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| this, you just thought of four more! Once
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| | you new readers and keep the old ones
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| you're in the groove, it will be
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| | coming back for more.Copyright 2005 Dina
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| difficult to stop. That's the great thing
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| | Giolitto. All rights reserved.Liked this
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| about list writing. Can you see how this
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| | article? Have more of the same emailed to
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| could quickly add up to lots of e-book
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| | your inbox each month. Sign up for the
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| pages?Format 3: How-Tos. Your e-book
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| | Copywriting and Marketing Ezine from Dina
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| reader is forever searching for new
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| | at and learn to write search engine
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| ideas, practical advice and solutions
| |
| | friendly web copy and market your web
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| that work. She wants to be told, step by
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| | based business for free.
|
