| 6: The hidden benefits to having the
| |
| | toolbar - Alexa is a search engine owned
|
| right links.
| |
| | by Amazon. This toolbar goes into even
|
| Every site online has an index or
| |
| | more detail about a site you visit. You
|
| default file as its home page file. But
| |
| | can check its ranking, who's linking to
|
| outside of that rule you can name the
| |
| | it and even go back in time and view the
|
| other pages whatever you like. So why not
| |
| | site as it was years ago. There's also a
|
| cram the names with keywords and/or
| |
| | search feature for Alexa and Google, and
|
| keyphrases relevant to that page and your
| |
| | a search feature for Amazon built in, so
|
| site? We've just scored again ;-)Eg
| |
| | you can search any of them from any site.
|
| exercise-equipment-reviews.htm is our
| |
| | Handy for ordering those books, CD's and
|
| reviews page.Note the hyphen again always
| |
| | DVD's.The other benefit of these toolbars
|
| try to avoid using spaces when naming
| |
| | is that they track sites that you visit.
|
| your files or pages. You will get a
| |
| | Not in an intrusive way and totally
|
| horrible looking 20% appearing, which is
| |
| | anonymously. What this means is that if
|
| something the browsers throw in there to
| |
| | you visit your own site regularly just by
|
| represent a space.If we then name the
| |
| | having the toolbars installed you will
|
| link to this page from our other pages
| |
| | boost its rankings. ;-)I recommend you
|
| 'exercise equipment reviews' and also
| |
| | install both these tools. They install
|
| make the link bold we'll score a whole
| |
| | across the top of Internet Explorer
|
| bunch of points on the SE's. If you then
| |
| | underneath the address bar. It only takes
|
| use the other techniques described on
| |
| | a minute or two for installation and its
|
| this page to optimize the page
| |
| | done without any need to download
|
| exercise-equipment-reviews.htm around the
| |
| | software. Once installed you can always
|
| phrase 'exercise equipment reviews'.
| |
| | right click them and close them if they
|
| You'll be well on your way to getting a
| |
| | get in the way. Very handy little
|
| top listing in the engines. ;-)Keywords
| |
| | things.To check a sites link popularity
|
| and keyphrases in a link and the name of
| |
| | try this handy online tool10: Search
|
| a page file are very important
| |
| | Engines and Submissions.
|
| boosters.Anyone would be a fool not to
| |
| | To round off this article and tie things
|
| optimize them to the hilt. But this is
| |
| | up I'm going to say a little bit about
|
| often overlooked and simply not known
| |
| | which search engines to submit to and
|
| about.7: Name your Images properly and
| |
| | why, how to go about it and why you need
|
| utilise their Alt tags.
| |
| | not pay anything to get into the major
|
| Each image file displayed on a site is
| |
| | SE's.Google is king of the search engines
|
| linked to with a line of code containing
| |
| | producing the most accurate and relevant
|
| the path to the image. So along the lines
| |
| | results for any search and up until
|
| of our link strategy above lets utilise
| |
| | recently it 'crawled/spidered' the web
|
| that link and fill it with keywords.Eg We
| |
| | once every six weeks or so, doing what
|
| have an image on our home page of a piece
| |
| | was called the 'Google dance'. So called
|
| of exercise equipment. Lets name that
| |
| | because as their database was updated
|
| image exercise-equipment.jpg. Most sites
| |
| | ranking of sites could shift dramatically
|
| store their images in a folder named
| |
| | for a few days before settling back down.
|
| images, logical, but there's a missed
| |
| | This has now stopped as of Q2 2003.Google
|
| opportunity there. Lets call our image
| |
| | now crawls constantly and there is no
|
| folder exercise-equipment.So what we have
| |
| | longer any major shift in listings. Entry
|
| as a link to our image is
| |
| | into Google is free and can be very
|
| src="exercise-equipment/
| |
| | quick, probably the quickest outside paid
|
| exercise-equipment.jpg"
| |
| | listing. A site should appear in Google
|
| Very nice.But there's more, all images
| |
| | within six weeks of submitting the URL.
|
| should have an Alt tag this tag controls
| |
| | This is still a long time to wait, but it
|
| the text that appears when you role over
| |
| | works out quite well if you use the next
|
| an image, the little yellow box that
| |
| | little tactic I'll explain after the next
|
| appears with a description?
| |
| | two paragraphs.Relationships between the
|
| Hmmm ... what should we do with that ;-)
| |
| | SE's have changed dramatically yet again
|
| You guessed it stick our key words in
| |
| | over the last 12 months.(For a very
|
| there.Is that it for images ? not quite
| |
| | useful and informative illustration of
|
| there's one more trick I'll let out of
| |
| | the current Major SE relationships take a
|
| the bag here. Its very simple but
| |
| | look at this chart. If your new to SE
|
| effective, add a link to your image to a
| |
| | optimising you'll probably find this a
|
| relevant page or if you don't want it to
| |
| | real eye opener)Google has been supplying
|
| lead anywhere link it back to the page
| |
| | search results for AOL and Yahoo amongst
|
| its on. Either way you'll score again for
| |
| | others. Yahoo has bought out the major SE
|
| the keywords in the link as mentioned
| |
| | Overture for millions of dollars and a
|
| above. ;-)So you should have something
| |
| | few months later bought out another less
|
| like this -
| |
| | well known but significant SE, inktomi,
|
| a href="exercise-equipment-review.htm"
| |
| | who actually supply listings to MSN,
|
| img src=" exercise-equipment
| |
| | Overture, HotBot, BBC, again for millions
|
| exercise-equipment.jpg " alt="exercise
| |
| | of dollars.Yahoo is now basically
|
| equipment" width="113" height="123"
| |
| | consolidating these engines and will I'm
|
| border="0"Just look at all those juicy
| |
| | sure restructure its own sites search
|
| keywords. This little technique is little
| |
| | algorithms to bring these engines online.
|
| known and is another wasted
| |
| | Yahoo currently charges for a listing in
|
| opportunity.8: Site map and doorway
| |
| | its directory $299 last time I checked.
|
| pages.
| |
| | But since they brought their new search
|
| A site map simply consists of links to
| |
| | engine seperate from their directory
|
| all the pages on your site. It may be
| |
| | there's no need to pay to enter yahoo.By
|
| that the way you have your site
| |
| | far the fastest and most cutting edge way
|
| structured you will have some pages that
| |
| | to get your site crawled by the search
|
| don't link to each other. Having a site
| |
| | engines is to use a tactic called Blog
|
| map linked to from every page not only
| |
| | and Ping. This will call the main search
|
| helps visitors navigate your site but
| |
| | engine spiders over to your site when you
|
| also acts as a highway for the 'spiders'
| |
| | choose and get you indexed within days.
|
| to crawl all of your site quickly and
| |
| | Keep this up and your whole site, all its
|
| easily. Plus think of all those juicy
| |
| | pages, will be indexed before you know
|
| keyword and keyphrase links on the one
| |
| | it. Click on the link above for more info
|
| page. ;-)Doorway pages consist of the
| |
| | from my friend Rick Butts.(One word of
|
| techniques mentioned already on this page
| |
| | warning stay away from the 'Submit your
|
| but taken that little bit further.
| |
| | site to 1500 search engine' style links
|
| Essentially the pages focus heavily
| |
| | you find all over the web these days,
|
| around a keyphrase and utilise the
| |
| | you'll just end up with loads of spam
|
| techniques mentioned here sometimes to
| |
| | emails. The majority of SE traffic comes
|
| the detriment of grammar and readability.
| |
| | from the top six SE's.)Hand submission or
|
| A doorway page exists to get a listing in
| |
| | automated software?
|
| the SE's for its keyphrase and when
| |
| | Well neither really these days. You can
|
| visited it simply has a link to the main
| |
| | have your home page indexed simply by
|
| site.If your site is pretty small then it
| |
| | finding another site to exchange links
|
| may be useful to have some keyphrase
| |
| | with. Google actually states that they
|
| targeted doorway pages. If your sites a
| |
| | prefer to find sites by crawling the web
|
| little larger there's no reason why you
| |
| | rather than through their submission
|
| can't focus the existing pages on a
| |
| | service. This will work much faster than
|
| keyphrase properly as described here and
| |
| | the submission service.If you do decide
|
| have them do the same job as a doorway
| |
| | to submit to the search engines then
|
| page.9: Link exchange.
| |
| | ordinarily I would recommend submitting
|
| Over the last 2-3 years or so the links
| |
| | by hand one at a time. I've done this for
|
| pointing to your site have become
| |
| | the last five years. Simply because the
|
| extremely important.Following Googles
| |
| | software available to submit a site
|
| lead the SE's have placed more emphasis
| |
| | wasn't up to the job. But finally there
|
| on the related and relevant links a site
| |
| | is a piece of software that is up to the
|
| has. The better these links are the
| |
| | job and more than that it helps with the
|
| better your sites ranking. It's important
| |
| | choice of keywords, checks the
|
| to state that not just any old link will
| |
| | optimisation of your site pages, checks
|
| do although this will help a little a
| |
| | for broken links, reveals your link
|
| relevant link would be much more
| |
| | popularity, tracks and reports visitors
|
| beneficial.So back to our example site -
| |
| | to yoursite and will report on your
|
| Our site sells and reviews exercise
| |
| | position in all the major engines for
|
| equipment that's all. That's a pretty big
| |
| | your chosen keywords.In the past there
|
| area by itself anyway. But what if we
| |
| | was a chance that a site could be
|
| exchanged links with a site selling
| |
| | blacklisted or not even listed if it was
|
| exercise clothing, One of our keywords
| |
| | submitted by software. This software gets
|
| is in there which is even better. We add
| |
| | around this problem by simulating a
|
| value to our site, adds value to their
| |
| | browser whenever it deals with the search
|
| site our ranking is boosted in the SE's
| |
| | engines, be it submitting your site or
|
| and the SE provides better results.
| |
| | reporting on its ranking.I now use this
|
| Everyone's a winner.It's not good enough
| |
| | for all my own and client sites. Finally
|
| just to find relevant sites. Ideally you
| |
| | I can save the time I used to spend on
|
| should be finding sites that get good
| |
| | submitting by hand. You can download a
|
| results in the SE's already. Linking to
| |
| | free trial from If you would still
|
| one of these sites will give your site a
| |
| | prefer to go down the hand submission
|
| great boost.But how do you find out how
| |
| | route - Here's a page with links to the
|
| well a site is ranked?
| |
| | submission pages of around 30 search
|
| Try these two free tools -Google toolbar
| |
| | engines.Conclusion
|
| - I'm sure Google needs no introduction.
| |
| | I hope you enjoyed reading what has
|
| Other than to say once you have it
| |
| | turned out to be a rather long article
|
| installed the little horizontal green bar
| |
| | and found something new and useful within
|
| in the middle of the toolbar displays the
| |
| | it.It goes without saying that you should
|
| Page ranking(PR) of any site you visit.
| |
| | apply the above techniques to the
|
| Other benefits of the toolbar include,
| |
| | individual pages of your site. Start with
|
| search Google from whichever site your
| |
| | the important and most relevant content
|
| on, a popup stopper and an autofill form
| |
| | based pages and work backwards from
|
| feature, enter your details once and
| |
| | there. Finally one more online tool to
|
| whenever you need to fill a form in
| |
| | help you check your site for errors.
|
| online you can do it with one click.Alexa
| |
| |
|
