A Brief History Of Franchising

The three largest franchise companies in the worldDeering Johnson and Reginald Sprague would team up
Yum! Brands, McDonald's, and Subway between themto form the first modern restaurant franchise. An early
operate nearly 100,000 locations. Franchising is bigexample is A&W Root Beer which used quick service
business and there are many companies that haveas its theme. This was of course before the modern
gotten in on the act. So how did the modern franchisedrive thru. They thought that by charging a fee they
company first get started? Well it all seems to havecould let other people operate using the same name,
started with Isaac Singer the man better known for hissupplies, food, logo, and even the building design to
Singer Sewing Machines. He had just finished improvingoperate their businesses.
on an existing sewing machine of the time and wasSoon Howard Johnson's would turn to franchising for
trying to work out a way that he could distribute them.their motels. This would be a fortuitous move as the
Although his efforts at the time would ultimately proveU.S. Interstate Highway System was just starting to be
to be unsuccessful other people would step in toconstructed. That would lead to fast food restaurants
continue his efforts for their own businesses.and roadside motels being built wherever a highway
Other famous examples of early franchises includewas. And each of them would be eager to serve tired
Coca Cola which has obviously worked out very well.and hungry motorists.
They would sell the distributorship rights to others thatToday the franchising model is used in over 70
wanted to sell the Coca Cola product. Also thedifferent industries across the globe. In just the United
telegraph system actually used a franchise model.States franchise businesses are responsible for doing
Most of the telegraph stations at the time wereover 1 trillion dollars in sales annually. They are used in
owned and operated by the railroad companies butthe creation of a huge number of new jobseach year
the telegraph was controlled instead by Westernas franchised stores are opened up in different cities
Union. Early automobile manufacturers also used aall across America and elsewhere. With ever
franchise model by entering into deals with automobileincreasing influence and economic power in the
dealerships that would carry their cars on thebusiness world today the idea of franchising for
dealership lots.business has come a long way since Isaac Singer first
The real turning point for franchising came during thetried it to help himself and sell a better sewing machine.
1930's. It was during this period that two men Howard