| There are two basic ways to "add-on" during the | | | | $1.99, which may not seem like much... until you |
| selling process. One is to suggest products related to | | | | consider the fact that we sold thousands and |
| the main item the customer is buying - a tie with a | | | | thousands and thousands of them every year! |
| man's dress shirt, a tail with a kite, a maintenance kit | | | | I guarantee this tip will generate tons of additional sales |
| with a new sewing machine, or socks with a new pair | | | | for YOU - if you use it constantly and consistently. To |
| of running shoes. It is easy and it is great customer | | | | help your employees with the add-on process... |
| service. | | | | CREATE A PUSH LIST. |
| But my favorite way to add-on is to show customer a | | | | Pick your best stuff - or your highest margin stuff - or |
| great product, even if it is unrelated to the original | | | | the stuff you have way too much of - and write it |
| purchase, at the cash register. Choose add-ons that | | | | down on a list. Choose 5 to 15 items for your push list |
| are fun, easy to sell, and perhaps most importantly, high | | | | so that there is enough variety, but not so many items |
| margin items. Why is it my favorite? Because it is | | | | that the staff can not remember them all. Post it |
| easy money. All you have to do is ask. So ask every | | | | somewhere your staff will frequently see it, but your |
| customer, every time. | | | | customers will not. Consider how you will reward your |
| My favorite add-on at the Mackinaw Kite Company | | | | employees for selling items from the push list. Make it |
| was the Whistling Balloon Helicopter - a fun silly little | | | | fun and they will do it willingly. |
| toy with great universal appeal. They retail at only | | | | |