China sewing machine needle industry, how to bend out of the financial crisis

    Curved needle is a bag sewing machine,can not succeed in the fierce competition and changing
stretch sewing machine chain stitch and othermarket to survive and develop, establish and perfect
important parts of industrial sewing machine, good orthe modern enterprise system, and do scientific
bad the quality of bent needles for sewing results andenterprise development planning, a clear business
quality have a major impact. Changli Hebei is China'sdevelopment ideas and goals a priority. However, the
sewing machine needle bent one of the mainstatus quo in order to bend needle business point of
producing areas, due to curved needle businesses areview, its own strength alone can not accomplish this
more concentrated, the industry a greater impact, sowithin the building and, therefore, enterprises need to
popular in the sewing machine industry of "Dongyanguse outside the brain, such as the hire experienced
the south, the north after the double" argument, inconsulting firms or professional managers sort out the
which "post-pairs "refers to the latter Changli pairs ofdevelopment of enterprises etc. , planning and
regions, which is now Changli sewing machine partsoptimization. In addition, enterprises also can actively
industrial park after the pairs. The curved needleuse its many years of accumulated industry business
Changli manufacturing began in the last century, 70's,resources, make full use of the entire zero-enterprises
after 30 years of development, is currently in therely on each other and common development,
region gathered in curved needles and other sewingpartnerships, mainstream machine with domestic and
machine parts and components manufacturingforeign enterprises to actively carry out strategic
enterprises more than 100, more than 6,000partners to leverage the power of these large
employees, curved needle products have occupied theenterprises to transform the enterprise to quickly
domestic market 90% of the share of internationalcomplete the enterprises in the management and
market share of 70% emerged out of Jinshan, Quo,operation of the restructuring and upgrading.
Huajie and some other domestic and international2, increase scientific and technological input in the
markets have an important influence on corporate andtraining of qualified personnel work hard to
brand.Science and technology are primary productive forces.
1, Changli curved needle industry, the main problemsChina Sewing Machinery Association executive vice
currently facing thepresident of Ho Ye Changli bent needle in the near
    1, technology is weak, lagging development offuture to participate in industry development forum
qualified personnelpointed out, the face of the industry adjustment period,
Currently Changli enterprise technical force bent needlethe curved needle enterprise Changli only hard inner
is extremely weak, most businesses only a fewstrength, talents cultivation in the efforts to improve
experienced older workers, few Jidong theory andtheir own scientific and technological innovation
practice experience the true sense of the scientificcapability, in order to out of the woods. Specifically, the
and technical personnel.curved needle Changli upgrading of enterprises in the
2, the enterprise's quality assurance system to belevel of technology that takes over 3 Hom: First,
perfectedprocess optimization; Second, equipment updates and
    The curved needle is currently Changliupgrades; third, the construction of scientific and
enterprises have yet to form an effective qualitytechnological talents and training. The completion of
assurance system. Although some of the keythese three improvements, the key is to increase
enterprises have passed ISO9000 system certification,scientific and technological input. The transformation of
but its internal quality system which are actually notthe former two can be purchased through the market
very perfect. System imperfections on the one handor joint professional factories to develop a way to
reflected the lack of professionals, on the other hand,upgrade, in this regard the backbone of the local
the product is also a lack of quality control measures.enterprises have started, all achieved good results.
3, curved needle product standards need to be sorted    The key is the third threshold, and the most
At present, China curved needle products not yetfundamental, the cultivation of talents, it is directly
developed any standards for the production in additionrelated to the first two tasks can be completed,
to generic products available on the market, the maindetermine whether the enterprise sustainable
according to customer's drawings for processing anddevelopment. To change the Changli curved needle
quality control. In the absence of uniform productmanufacturing companies with weak human resource
standards, curved needle is more confusion in thesituation, enterprises would increase scientific and
market, products, lack of supervision, has seriouslytechnological input, through targeted training, recruitment,
affected the healthy development of the industry bentetc. to solve part of the demand, but also need to
needle. In addition, the curved needle products,develop effective personnel training and reserve
non-standard conditions are also business-to-machineprograms, as well as kinds of relevant personnel, to
needle, needle bar machine parts enterprises, as wellkeep the human system.
as new product research and development company3, development of product standards, safeguard
has had an impact. Since there is no uniform standardmarket order
can refer to, curved needles and related parts andFor the present mixed curved needle of the sewing
components companies are not easily change theirmachine market, developing products and related
shape size and shape of the product, so that machinestandards, improving trade access barriers is the most
needle with Needle-related products and the needleeffective approach. As the curved needle product line
bar and other parts there are no major long-termtoo much to develop a single product of the country or
innovation, and can only blindly follow the machine'sindustry standards are not realistic, so curved needle
sample processing enterprises.products standard setting should focus on the main
4, market development and competition modeelements of the product testing standards, common
single-throat competition, the spread of thetechnical requirements to expand. Since the standard
phenomenon offormulation of enterprises and departments involved
Changli sewing machine parts enterprises, many typesare more covers a relatively broad, determines the
of parts output value of about 5 years of billion yuan,standard-setting can not be achieved, the need for
accounting for about the whole sewing machine partsmajor curved needle businesses, trade associations,
output by 9%. However, its market is more a single,industry standards committees, the local quality
almost confined to domestic and export ratio of smallinspection departments, and the supporting machine
sewing machine parts, of which exports of curvedmulti-enterprises to work together. The curved needle
needle is less than 10% of the total sales volume,Changli enterprises, should be actively preparing for the
which is still the vast majority of countries in whichformulation of standards, such as the accumulation of
buyers take the initiative to come to buy; anotherrelevant data, organize enterprise technical documents,
curved needle Changli sales channels industry is veryon the other, authorities actively to apply industry
simple, mostly directly to the machine for supportingstandards to strive for standards and the development
enterprise by, through the wholesale or retail dealers toof an early project.
the market very small. In 2007, along with the4, quickly brands, boutique-oriented product line, the
adjustment of domestic sewing machine industry, thetransfer of
whole enterprise output fell by about 45%, severeA curved needle can be imported from Japan sell the
compression of domestic sewing machine needleshundred Yuan, while the average price of 2,3 million
bend enterprise development space, thatChangli bent pin money, why is there such a big
machine-based Changli supporting enterprise naturallycontrast, the key lies in the curved needle Changli
curved needle is difficult spared.non-branded, lack fine. Looking Changli companies bent
In market competition, price competition has long beenneedle product introductions, almost all fits the theme
Changli curved needle to participate in marketof "Pegasus bent needle", "heavy machinery bent
competition, the biggest "magic." Compared to tenneedle" to illustrate their products, while the enterprise's
times the price or even a few times and have beenown trademarks and brand almost never mentioned,
imported curved needle, curved needle while Changlipeople confuse or business in the end is the OEM
easily squeezed out by foreign competitors, and evenbrand production. Changli enterprises typically curved
domestic competitors, Dongyang and other places byneedle or a "versatile" enterprise, in addition to curved
its marginalization, but the excessive price competitionneedles can produce thousands of products, can
the adverse effects have been gradually becomingproduce all kinds of sewing the remaining parts, the
apparent. The lower profit margins and a large backloglargest enterprises, including even the curved needle
of arrears, so that the curved needle Changlican produce more than 3000 kinds of sewing machine
enterprises are faced with tremendous pressure onspare parts. Blind greed more for large, so that
the operation and risks.enterprises have the energy to bend needle is difficult
    With the rapid expansion of production capacityto do fine.
and market demand for the decline in growth, the     In fact, Changli is now well-known at home
curved needle Changli companies are digging into theirand abroad curved needle of the township, has
own price war quagmire, the low-quality low-costformed a good vehicle for brand effect, coupled with
cut-throat competition has seriously affected the localQuo, Jinshan, Huajie and other local key enterprises in
bent pin the development of enterprises. With thethe market has set a good reputation, Therefore, the
sewing machinery industry of China's adjustment ofcurved needle Changli companies have to go with the
depth, there is the vicious competition in the trend ofbrand, excellent product line conditions. Brand and
further spread of the whole Changli curved needleboutique-oriented strategies to implement the one hand,
manufacturing woeful.business ideas and methods need to change, enhance
2, curved needle industry Changli Thoughts andcorporate and product brand awareness, performance
Suggestionsand quality in product and work hard; the other hand,
Changli curved needle is the current plight of thewith the good "Changli bent needle" in the region carrier
industry as a whole China Sewing Machinery industryBrand is also very important. In this regard, in addition to
faces many problems typical month cases, how toenterprises, local government and regional trade
overcome difficulties, to achieve development, hasassociations should also play its positive role in
become the industry common problems. China Sewingpromoting. Driven many ways, such as a regional
Machinery Association, the major leaders and expertsdelegation to participate in various exhibitions of
on the basis of extensive research made clear thatregional brands of packaging and promotion, product
relying on technological innovation, the finished product,sampling, testing and other forms of enhanced product
and industrial structure adjustment and upgrading ofquality supervision and so on.
the industry is to achieve sustainable development, the5, diversifying markets, the strengthening of
only way out. Therefore, to achieve the adjustment ofinternational market development
industry Changli curved needle and a breakthrough, IDiversifying the market, the strengthening of
think we can proceed from the following aspects:international market development is a curved needle
1, strengthen scientific management, establish andmanufacturing Changli the only way out of the woods.
improve the modern enterprise systemIn this regard, Dongyang Changli should actively learn
The curved needle is currently Changli company hadfrom the development experience of the region. To
basically completed its primitive accumulation,develop a diversified market, with emphasis on the
enterprises in production, R & D, marketing, humaninternational market development efforts. This requires
resources and other fields have begun to take models,Changli for enterprises to actively go out to avoid the
but most of fragmentation. Curved needle enterprisespassive waiting.