Growth Sewing Machine Business How to Open International Markets

the development of market conditions, domesticcompany, "Lake (LAIKE)" International registration of
sewing machine industry has entered a quality andtrademarks, would not only protect corporate interests,
brand oriented phase, as the premise deep into linebut also greatly promote the overseas distributors
with international standards, to the more extensive andconstantly bigger initiative. Late last year, "Lake"
far reaching direction. So, in such a context, this(LAIKE) trademark was rated "Taizhou famous
generation of business elite in real conditions, how totrademarks."
use their own wisdom and hands to create a sewingThe beginning of the venture based on the
power? Urgent business of survival, development of"manufacturing enterprises" Lake, always attached
consciousness, in varying degrees, many pioneersimportance to investment in equipment. Last year, Lake
embarked on the "basis of domestic to international"acquired, including machining centers and CNC milling
innovation and development of new ways. Zhejiangmachine, including a number of advanced equipment,
Lake's Sewing Machine Co., Ltd. on the "rich and stablewhich greatly increased the company in place of
product quality and personalized service andfunctional product development capabilities and
successfully develop the international market" mode ofcapacity of key parts of its own. Today, Lake of the
analysis, trying to provide a reference for the industry.product from the initial phase development of a single
Three major advantages of open international marketsstretch sewing machine to the bag sewing machine,
Sewing equipment industry in China, Lake is a rapidlysewing machine, Knot Machine and Special Purpose
emerging new businesses. Established since 2002, theMachines and electrical integration products.
size of the enterprise sales up to 40% annual growth,Nurture professional exhibition opportunities
after nearly 5 years of hard work, "Lake" (LAIKE) hasThis year in March, the company participated in Lake
become the domestic and foreign markets have aInternational Convention and Exhibition Centre in
certain well known sewing machine brand.On LakeKarachi, Pakistan organized by the Asian textile and
successful experience in the international market, thegarment machinery exhibition. Exhibition on the mainland
company's general manager Ruan Mingmingof China as the only two manufacturers of sewing
summarizes the advantages of business in threemachines, Lake companies and their products are
areas: first, the stability of product quality. Since itswidespread attention and appreciation. Marketable
inception in 2002, Lake has always been based on thequality products to Lake Company to become the
product quality as the foundation of the market andmost popular show in China One of the exhibitors.
constantly establish and improve product quality controlLake This is its sole agent in Pakistan, where the most
system. Lake core components of the productfamous hand in hand sewing machine companies
material of the high requirements to ensure the stabilityparticipating dealers MRS. Lake in the exhibition
of the product performance to be widely recognizedshowcasing its leading product LK600 7 Stretch
by the market and customers. Second, the machineSewing Machine, LK800 Super High Speed Overlock
features Lake product development ability. ForSewing Machine Series, LK1903 high speed electronic
example, in high speed bag sewing machine, the Lakeunits knot, clinch series and LK72008 dual direct drive
on the development of a line from two to six lines of amicro computer sewing machine oil series, as well as
complete series of products and special sewingLace machine, broken machines and other special
machine special materials, to fully meet user needs.fabric special equipment, and achieved good results
(China Textile Network first 24 hours to provide youexhibitors.
with quality and efficient information services for) theLake products entering the market in Pakistan nearly
service again is an advanced concept andfour years, according to Ruan Mingming introduced
personalized approach to service.Lake with MFS is in the 2003 China International
In the absence of a complete spare parts suppliers inSewing Equipment Exhibition on to get to know. In the
the countries and regions, Lake to provide a dedicatedsecond show, MRS Lake, president of the company
end users the key technical support and special partsand its products to be attracted to come to discuss
support, which effectively promoted the sale ofthe initiative and asked to Taizhou factory tours. Lake
products, these advantages make Laike in a foothold"Manufacturing Quality is the last word," the core
on the international market and continue to makeconcept of professionalism and good development
breakthroughs, market share continues to expand.prospects of authorized by the MRS, exhibition hall,
Currently, Lake in the international market salesvisited the plant back after the two sides signed a
accounted for 40% of the company, Lake productsstrategic cooperation agreement on the spot, MRS
have been sold in Turkey, Egypt, India, Russia, thebecame the Lake in Pakistan exclusive agent,
United States, Poland and other countries.In the strictcooperation for 3 years. Last year, Lake products sold
product quality, boldly market, Lake continued toin Pakistan, nearly 100 million dollars. 4 years, bilateral
strengthen brand building. Last year in July, Lakecooperation a pleasant, business grew and grew.