Jiangsu Samsung: China Well-Known Textile Embroidery

  Samsung northwest of the town is located incharacteristics of the massive economic and regional
Haimen City, the town 90% of households engaged inindustry chain of private enterprises realized by the
embroidery operation by the end of 2002 by China"scattered, small-scale operation to the
Textile Industry Association awarded the "Chinacommunity-oriented, intensive management" changes.
Textile embroidery Town," the title of the nationalThrough market-driven private enterprise, the formation
textile industry, 19, one of characteristics of the town.of the professional market by product, through the
Samsung, the town of textile industry in our country'sgreat efforts to build special industrial parks, the
premier. Town 13000 people, there are 9,000promotion of individual and private enterprises to go
households engaged in home textiles products,professional.
production, processing and business marketing; in less(3) Equipment intelligent. Samsung's production was
than two square kilometers of "China-stackoriginally the town of embroidery embroidery, was
Stonebridge International Textile City" where, in additiondeveloped to use sewing machine embroidery,
to the town of people, more than forty thousandgenerally available since nineties of the last century
foreign population is engaged in textile productselectric embroidery machine embroidery, it is more to
business; 3 million or more a day trips where the flowthe computerization and automation direction, the town
of people trading textile products; the town more thanhas more than 3000 Embroidery Machine sets,
1,000 industrial production of existing enterprises, nearlycomputer multi-needle quilting car more than 300 units,
6000 individual industrial and commercial households,more than 6,000 industrial sewing machines Taiwan,
only 2004 of additional private production EnterpriseSpewing production line 15, other related equipment
908, the new individual industrial and commercialover 600 sets of equipment worth more than 20 billion
households 4488, the new registered capital of 960yuan. And the successful implementation of the
million yuan. The town's largest private enterprises, withprocessing equipment from import to export of
annual sales reached 300 million yuan. Samsung'sstrategic change.
textile industry cluster development the town has been(4) product series. Industrial development at the
the impact of radiation into the surrounding Haimenbeginning, stacked stone products market, mainly
Tongzhou, Qidong three counties, more than 10 towns,middle and low end products, with the embroidery
employing over 20 million people; by Samsung, themarket continues to grow, the continuous improvement
market town of stacked stone around the homeof business philosophy, management has improved
textile distribution to the products have been sold tocontinuously, stacked stone embroidery on the market
more than 200 cities nationwide and the United States,have continued to emerge, grade gradually increase, at
Russia, Romania, South Africa, Australia and morepresent, already has more than 30 textile series, more
than 20 countries and regions.than 200 varieties of fancy. Today, Samsung
In recent years, Samsung has shown the town's textileembroidery is not only rich variety and good quality to
economy following characteristics:adapt to different regions, different ethnic groups and
(1) production scale. In 1995, to address the narrowdifferent levels of consumption demand.
issue of the venue to meet the industrial and economic(5) marketing international. Reform and opening up 20
development, and Samsung, the town party committeeyears of industry, Samsung's marketing embroidery
and government in the stacked stone embroiderypatterns successfully achieved by the "guerrilla
Zhao Liang village, east of the city opened an industrialwarfare" to "positional warfare" changes. By the end
park, the first phase 166 acres, to the end of 2001, theof the town more than 30 embroidery big lead more
town party committee and government the planningthan 500 farmers in Russia, Romania, Hungary, South
has been adjusted, the town of Trade and IndustryAfrica, Serbia, Montenegro and other countries
Park, covers an area of seven square kilometers,founded more than 300 overseas enterprises. In 2004,
3,100 mu of land for construction purposes. The end ofthe town achieve the trade supply by 10 billion for the
2004, a total of more than 100 projects into the area, adevelopment of the private economy to develop a
total investment of 2 billion yuan. The town more thanbroader market space.
1,000 existing individual and private enterprises, individualIn recent years, with the stacked Stonebridge
processing of nearly 6000 households, more than 100International textile industry, the market further form,
above-scale enterprises, the output value sales ofSamsung stacked stone market town of Jiangsu
ultra-million entrepreneurs, stacked stone marketProvince, has become an important window for
turnover in 2004 reached 10.5 billion yuan.opening up and shopping, tourist attractions, well-known
(2) The division of socialization. Through the market,at home and abroad are also getting higher and higher
this invisible hand, use of social-oriented division of labor. "Chinese embroidery first town", "Samsung
and professional collaboration to thousands of familiesembroidery name of the world" has become the town
individual and private enterprises to link up relativelya shiny Samsung's flagship business, features
concentrated in certain regions produce similarSamsung's industry, so that the town became the
products and products formed with localJiangsu "Little Wenzhou" Jiangsu's "Little Hong Kong.