Lion Brand’s New Yarn Studio to be featured on Martha Stewart Show

Manhattan, New York – April 3, 2009 –March 23rd episode.
Martha Stewart visited the new Lion Brand YarnThe episode will also feature a fashion show,
Studio in Manhattan to record a video segment aboutsponsored by Lion Brand, which will showcase the
knitting and crochet and to showcase the retail storelatest fashion trends in knitting and crochet. Following
that Lion Brand opened on November 18, 2008. Thethe show, all of the patterns showcased, including the
segment is scheduled to air on the Martha Stewartsweater patterns for Francesca and Sharkey, will be
Show on Monday, March 23rd. The episode will alsoavailable on the Lion Brand Web site, LionBrand.com,
feature a fashion show highlighting the latest trends infor free download.
knitting and crochet.“We always have a great experience working
During her visit to the Lion Brand Yarn Studio, Ms.with Martha Stewart,” said David Blumenthal,
Stewart was accompanied by her two FrenchCEO of Lion Brand Yarn. “Her passion for
bulldogs, Francesca and Sharkey. Ms. Stewart is acrafting is inspiring, and it is a pleasure to share our
great fan of knitting and asked if the designers at Lionexpertise with her audience.”
Brand could create sweaters for her dogs. TheMARTHA: the Martha Stewart Show averages 1.5
designers were happy to oblige and created twomillion viewers. The episode featuring Lion Brand airs
unique sweaters with Lion Brand’son Monday, March 23rd, 2009. Check local listings for
Nature’s Choice Organic Cotton, a 100 percenttime and channel.
organic cotton yarn, dyed according to the GlobalAccredited media interested in scheduling an interview
Organic Textile Standard of the Institute ofto discuss this news release in more detail are
Marketology. The entire creative process, fromencouraged to contact Ilana Rabinowitz at
concept to the final products, was recorded for the212-243-8995 ext. 152.