| When you haven't written anything for a while, or you | | | | have to guess. |
| feel that you're just not good at it, list building can | | | | Ask a question of the month or the week, if you like. |
| become a stumbling block for you. But you see, the | | | | Now, you have all kinds of things you can answer in |
| thing is... List building is the most important thing to do, if | | | | your autoresponder series. "Jackie wants to know |
| you want to succeed in Internet marketing. List building | | | | which quilting table is the best or what the best sewing |
| is all of it. That means: autoresponder series. One of | | | | machine is or whatever, and I have a couple of |
| my students asked me, "I don't have a problem writing | | | | suggestions. I've used... and it works because..." You |
| emails, only the first one that establishes the | | | | can even write it like an advice column in the |
| relationship. I just can't get that first email written." | | | | newspaper, if you want to. |
| My answer? "OK, so write the second one." When | | | | Asking what your list members want is so easy to do |
| you can't get started, begin with the second email, but | | | | and you're able to come up with writing ideas very, |
| just start writing something. But if that still doesn't help | | | | very easily. You don't even have to do it as though |
| you to jump in, here's an idea that will: | | | | someone was asking a question. Just write a short |
| Find out what your list wants. Your first message can | | | | email about solving the problem and then offer a |
| say, "What's your single biggest question about..." | | | | product that will solve it for them. Smart? |
| whatever niche you're working in. "What's your single | | | | You can also use surveys. has a basic service that's |
| biggest question about quilting?" "What's your single | | | | free to use, and until your list gets very large or until |
| biggest question about dogs?" It fits any niche. Here's | | | | you need the extra analysis that comes with a pro |
| the whole email: "Dear first name, I'm happy to have | | | | membership, it's very easy to use and it doesn't cost |
| you on board! But I don't want to take up too much of | | | | you a dime. Or, you can go through Both systems give |
| your time, so I'll get right to the point. Because I want to | | | | you the ability to direct customers to different products |
| get your questions answered about digital cameras, | | | | with some radio buttons. Each one sends them to a |
| please click this link and let me know what your single | | | | different product. It also gives you information about |
| biggest question about digital cameras is." | | | | what interests them. |
| Now, you're accomplishing two purposes. First, you | | | | Use either service or one of your own, but you have |
| have something to write to people. Second, the | | | | to start doing something. List building is the prime |
| questions they ask will help you to figure out what | | | | directive and you have to crank on it. Get it moving as |
| kinds of products they're looking for. Then, you don't | | | | quickly as possible. |