| It's hard to believe, but online shopping has only been | | | | awning assemblers cost about 35% less than a store. |
| around since the mid-1990s. Originally limited to books | | | | Part of the price markup is the visual and tactile |
| and music, online stores have expanded to | | | | experience of shopping in person. Especially with large |
| encompass everything from classic car parts to haute | | | | items, it can be hard to cross the threshold to buy |
| couture sunglasses - including retractable awnings and | | | | something sight-unseen, and seeing a floor model |
| sun protection systems. | | | | takes some of the worry off. However, some online |
| However, web stores aren't one great big monolith | | | | assemblers offer 3D rendering or artist's drafts of |
| with the same options and the same prices. There is | | | | retractable awnings based on real pictures of your |
| even bigger variety online than in stores, both in | | | | home with the retractable awning style, scaled to your |
| products and in companies, and that's as true for | | | | specifications, to give a relevant and exact image of |
| retractable awnings as it is for books and DVDs. | | | | what your new retractable awning will look like. That's |
| What's the Difference between a Manufacturer, | | | | a service that almost no retailer can provide and goes |
| Assembler, and Store? | | | | far beyond a display model in helping make your |
| For sun protection systems, there are three different | | | | selection. In addition, a good online retailer will send |
| "levels" of stores:o Manufacturer, the company who | | | | frame samples (for quality and color) and fabric |
| actually produces the goods from raw materials.o | | | | samples. |
| Assembler or fabricator, a company which combines | | | | Assemblers, because of the direct contact they have |
| different components from one or several different | | | | with the product, are also experts about retractable |
| manufacturers and combines them into the final | | | | awnings and other sun, wind, and rain protection |
| product.o Retail store, which is very much comparable | | | | systems. If there are ever any questions about the |
| to a physical store; they simply buy a completed | | | | retractable awning or if there's a need for a |
| product from an assembler (fabricator) or other | | | | replacement part, the assembler's support system is |
| "middle man." | | | | able to assist immediately. Retail stores, on the other |
| For retractable awnings, each component (the frame, | | | | hand, change suppliers frequently, so finding someone |
| the fabric, the motor) almost always has a different, | | | | familiar with your retractable awning or being able to |
| specialized manufacturer. This means buying a | | | | track down a replacement part or new accessory is |
| complete retractable awning from a manufacturer is | | | | nearly impossible. |
| unlikely. In addition, manufacturers only sell to other | | | | And then there are the advantages of shopping online |
| trade companies, not directly to the public. | | | | in general: the ability to browse; easy comparison |
| Assemblers are a kind of intermediary manufacturer. | | | | shopping; coming back as often as you need, without |
| As the name implies, an assembler or fabricator | | | | pressure from salespeople. It's all part of the |
| doesn't manufacture the core parts; they select the | | | | experience. |
| retractable awning elements and then assemble the | | | | What to Look for Online: |
| final retractable awning at a warehouse or | | | | A good online retractable awning assembler is an |
| manufacturing center. Assemblers have significant | | | | expert on retractable awnings, and they will make as |
| direct influence over the design, quality, and | | | | much information available about their product as |
| accessories with the final retractable awnings because | | | | possible. When deciding what retractable awnings to |
| they interact with manufacturers and can select from | | | | purchase, first look for quality:o Kevlar® straps in |
| a variety of different dealers to mix and match the | | | | the arms instead of steel cables, which will rust.o |
| best components. | | | | Minimum of a 25-year warranty on retractable awning |
| Online retailers are frequently simply extensions of | | | | frames, which is the expected lifetime of |
| brick and mortar stores, usually with the same prices | | | | electrostatically powder-coated aluminum frames.o |
| and selection. In some instances, they may have better | | | | Certifications, especially from Eurolab and TÜV; |
| selection and pricing, but it's inconsistent. | | | | the highest quality manufacturers are in Europe, and |
| Compare the Shopping Experience for Online or at | | | | the European testing labs have the most stringent |
| Stores: | | | | standards.o Solution-dyed acrylic fabrics, which have a |
| The most obvious advantage of assemblers over | | | | lifetime of 10-15 years, up to 500% longer than other |
| retailers is the initial cost. Assemblers don't have | | | | retractable awning fabrics and vinyl.o Tenara® UV |
| intermediate markups from middlemen the way that | | | | resistant sewing thread, which has a lifetime warranty |
| retailers do. Additionally, the average minimum retail | | | | against seam separation. |
| markup is anywhere from 40% to 60%, partly for | | | | And if you have any questions, call the assembler and |
| profit and partly to cover the overhead of large stores, | | | | ask in person. Good retractable awning assemblers, |
| staff, and other expenses. | | | | even if they're online stores, will have some kind of live |
| The price is impacted in other ways, as well. Online | | | | support available. |
| assemblers charge shipping costs, but this is more than | | | | Taking advantage of online assemblers won't only |
| offset by the fact they don't charge sales tax (except | | | | save you 35% on your retractable awning. Shopping |
| for orders within the state where the company is | | | | online will get you a better quality and a more beautiful |
| located). Sales taxes alone can be up to 10% of the | | | | retractable awning, which happens to also be 35% less |
| cost of a retractable awning. All told, online retractable | | | | costly than retail stores. |