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Quilting Patterns and the Great Depression

The Great Depression was an era that issue to increase their readership.
created quite a challenge for women who After all, most household budgets could
desired to quilt. Not only was money very not afford to purchase a magazine, yet
tight in households, but there were alone several quilting patterns.
limited supplies nationwide. Women had So to continue selling magazines and to
to turn to creativity and resourcefulness promote the purchase of fabrics, many
in order to create beautiful quilts. vendors chose to offer free patterns that
Some popular quilts of today were would encourage the purchases. Patterns
actually born from The Great Depression. such as the Star of Bethlehem, Wedding
The Great Depression, for those of us who Ring, Grandmother's Flower Garden and
weren't around at the time, was an even Dresden Plate are just some of the
economic slump in North America, Europe, patterns we still use today that were
and other industrialized areas of the actually the result of The Great
world that began in 1929 and lasted until Depression.
about 1939. Begun with the collapse of Often women would share one magazine.
agricultural prices in the 1920's, it's They would trace the quilting patterns or
most well-known for the 1929 collapse of even a picture from a quilt photographed
Wall Street. It was the longest and most for the magazine to make their own
severe depression ever experienced by the patterns at home. The most popular
industrialized Western world. magazines would occasionally offer
Bankers and other previously weather iron-on quilt patterns. These were
individuals who lost everything jumped to extremely well received since several
their deaths from buildings. Workers who women could share not only the cost of
could find jobs still struggled to be the magazine but could share the iron-on
able to feed their families. With the patterns for their quilting.
total collapse of the economy, people Thus, offering free quilting patterns
found creative ways to brings in small actually became a common marketing
amounts of cash while businesses had to tradition that is still used today.
become creative to survive by vying for a I found it particularly interesting that
portion of that hard-earned money from what was used to market to women and sell
their customers. women's magazines in The Great Depression
So it's easy to see why companies selling is still used today. Many companies even
quilt fabrics, threads and tools had to offer free patterns in their magazines
find a way to create value in their for quilting and other crafts.
products and encourage quilters to We offer the same service at to people
continue to spend such hard-earned cash. who sign up for the patterns, even if
Luckily for them, quilts were a necessity they don't belong to the members-only
that had to be created by hand because section of the website. Of course, those
the severe economic times limited the who do join the members-only site
ability to purchase them. regularly receive original patterns
Women magazines began offering similar created just for our members.
quilting patterns for free with each




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